Folks, sales of this edition of Serenity are important. In every interview Joss had given in the last month where he mentions it, he stresses that any future Serenity action will depend on how well this DVD does. Joss is not one to pimp his stuff without cause, and I see no reason to doubt him. Universal was impressed enough with the DVD sales, if not the box office, to release this Collector's Edition and strong sales now might encourage them to keep investing their money in the 'Verse.
The fans are still out there. "Firefly" and "Serenity" are still strong contenders in every science fiction poll, every best-of list. The stars are getting high-profile gigs in movies and TV; they're not unknowns anymore. Everything Universal has sold a Serenity license for that's been produced has, as far as I can tell, made money. Most of them have sold out.
Universal likes "Serenity." Let's give them a chance to make some more of it. All you have to do is buy a much better version of the "Serenity" DVD. Tough choice, huh? I've already explained why you should buy it and told you what to expect on it, so place your orders or go haunt BestBuy on Aug. 21 and get your copy. Don't wait for an HD version; I know Joss mentioned something about one in his Amazon interview, but I haven't seen any signs of one coming.
Get your friends copies. Buy your birthday and Christmas and Hannukah presents early, stock up for emergencies, but buy it next week. We want to show Universal what an opening weekend might look like.